Yasmina El Abd is an Egyptian Swiss American actress, singer, host, and creative voice who is redefining how youth and the Middle East are represented on screen. She gained international attention with her role in the HBO series Theodosia and achieved regional recognition through Netflix’s Finding Ola, where she portrayed modern Arab youth with authenticity and nuance. Most recently, she starred in the acclaimed Egyptian drama Lam Shamseya, further establishing herself as one of the most exciting talents of her generation.
Raised between Geneva, Cairo, and Dubai, Yasmina brings a multicultural perspective to her work that bridges cultures, languages, and generations. Beyond acting, she is a sought after speaker, host, and moderator and in 2025 played a role in the opening of the Grand Egyptian Museum, appearing on a global stage before heads of state and international public figures. She frequently participates in regional film, culture, and youth innovation summits, advocating for creative leadership, youth empowerment, and more inclusive storytelling.
At BRIDGE Summit, Yasmina will talk about the power of representation, how young voices are reshaping regional narratives, and why storytelling is both entertainment and a catalyst for change.
In a world where one post can ignite global backlash, the line between expression and consequence has never been thinner. A 2024 Journal of Cybersecurity study found that 67% of creators have faced harassment, bans, or reputational fallout online. As influence grows, so does the need for resilience. This session explores how creators can stay authentic while managing risk—balancing free expression with accountability, and navigating a digital culture where algorithms reward outrage and a single misstep can undo years of trust.
Managing Director, Google MENA, Google
Journalist, TV Producer, Presenter & Content Creator
Group Managing Director, Four Agency Worldwide
Co-founder & CEO, African Women in Media; Associate Professor, Birmingham City University
Chief Executive, Yango Play
“A landmark gathering that will unite media professionals, policymakers, cultural creators, and global influencers.”
“A gateway for knowledge exchange.”
“A game‑changer for the global media industry”
“We are proud to take part in the inaugural edition of BRIDGE Summit”
“We're excited to partner with BRIDGE to create meaningful opportunities for creators and innovators”
