Sir Martin Sorrell

Sir Martin Sorrell is the Founder and Executive Chairman of S4 Capital PLC, and a winner of Harvard Business School Alumni Achievement Award, TIME 100 honoree, and one of Harvard Business Review’s best-performing CEOs in the world.

Sir Martin previously spent 33 years as Founder and CEO of WPP, building it into the world’s largest advertising and marketing group with a market capitalization of over £16 billion. He also scaled S4 Capital to more than 7,000 people across 33 countries and is listed on the London Stock Exchange (SFOR.L). Educated at Cambridge University and Harvard Business School, Sir Martin continues to shape how technology and creativity converge to drive modern brand growth.

At BRIDGE Summit, Sir Martin Sorrell will dissect how AI, data, and automation are reshaping advertising, alongside practical lessons on how brands can integrate technology to drive measurable growth, streamline marketing operations, and compete in an era of constant disruption.