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Speaker
Shadi Kandil
General Manager, Middle East, Turkey, Africa, Central and South Asia, TikTok
Shadi leads TikTok’s Global Business Solutions for the Middle East, Turkey, Africa, Pakistan, and Central & South Asia, drawing on more than two decades of transformational leadership and business excellence in top marketing services organizations. Previously, as CEO of IPG Mediabrands in METAP, Shadi led a major digital transformation program, aligning the organization with the demands of a data-driven communication era and setting the group on a path to sustainable growth.
He maintains a strong connection with the startup ecosystem, having served on the board of the Montreal-based analytics startup Semeon Inc., and continues to advise founders on fundraising, positioning, and corporate governance.
A lifelong learner, Shadi is currently pursuing a Doctorate in Business Administration at the Bocconi School of Management. His research focuses on the future of work and the role leaders play in steering their organizations toward success.
UAE
Marketing
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