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Speaker
Ghassan Harfouche
Group CEO, MCN; President, McCann Worldgroup APAC
Ghassan Harfouche is a seasoned marcomms leader and serial entrepreneur with over 30 years of global experience spanning client, agency, and publishing. He currently leads MCN and McCann Worldgroup APAC, overseeing 4,000+ professionals across MENAT and APAC. Ghassan previously spearheaded De Beers’ MENA marketing and restructured a major media group in Saudi Arabia. This unique cross-sector perspective shapes his future-forward leadership, driving transformation, inclusive growth, and recognition from Campaign, Fast Company, and Great Place to Work. With deep expertise in building agile, scalable agency models, Ghassan is helping redefine the future of communications across one of the world’s most dynamic regions.
MENAT
Marketing
Media
What They Say About BRIDGE
“A landmark gathering that will unite media professionals, policymakers, cultural creators, and global influencers.”
“A gateway for knowledge exchange.”
“A game‑changer for the global media industry”
“We are proud to take part in the inaugural edition of BRIDGE Summit”
“We're excited to partner with BRIDGE to create meaningful opportunities for creators and innovators”
