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Speaker
Rupert McPetrie
CEO, WPP Media China
Rupert McPetrie is the CEO of GroupM China (WPP Media), where he leads one of the largest media organizations in the world’s most dynamic advertising market. Since taking the role in 2024, he has driven WPP Media’s transformation and market leadership, with media billings exceeding USD 7 billion and 42% market share among the Big 6, according to COMvergence.
Rupert has spent more than a decade in China, overseeing growth and innovation across the region. After joining MediaCom China in 2015 as CEO, he expanded his remit to Greater China in 2021, then became CEO of MediaCom Asia Pacific in 2022, leading the successful merger of MediaCom and Essence across 15 markets to form EssenceMediacom.
At BRIDGE Summit, Rupert will share how to lead transformation in complex markets, balance global scale with local agility, and build teams that thrive amid disruption.
China
Marketing
Rupert McPetrieat BRIDGE
- Media Panel 8 December 1:35 - 2:05PM
Building for Trust, Engagement, and Impact
As algorithms optimize for engagement at all costs, trust becomes collateral damage and meaningful storytelling gets crowded out. Yet new models, from subscription-driven communities to integrity-based brand partnerships and mission-aligned monetization, are challenging the old trade-offs between influence and authenticity. This session asks a fundamental question: can media build sustainable businesses that monetize integrity without compromising impact?
Impact Stage
What They Say About BRIDGE
“A landmark gathering that will unite media professionals, policymakers, cultural creators, and global influencers.”
“A gateway for knowledge exchange.”
“A game‑changer for the global media industry”
“We are proud to take part in the inaugural edition of BRIDGE Summit”
“We're excited to partner with BRIDGE to create meaningful opportunities for creators and innovators”
